Seven years ago, I discovered a method that multiplied response rates—10x, sometimes even more.
Persuasion techniques not from books. Not from YouTube. Not from AI.
It came from obsessively studying how the top 1% of marketers think—dissecting their copy, one word at a time.
Over 1,045 high-performing campaigns, hand-copied, broken down, and rebuilt from scratch.
Not for inspiration. For mastery. I rewrite (with pen and paper) each copy by hand, word for word.
Five to four times per copy. This exercise is known as the best way to become a copywriter.
But only a few (less than 1%) are committed to this, especially today, copywriters just rely on AI.
That’s how I became the copywriter marketers founder calls when they need a sales page to convert high-ticket buyers. Here is how I do it.